Business

Expanding Magic Shoes: The Revolutionary Footwear for Children

Aretto Shoes, have developed a revolutionary shoe that expands alongside children’s growing feet. Our founder, Satyajith Mittal, driven by his passion for quality, affordability, sustainability, and technology, has created an innovative solution that saves parents from repeatedly purchasing new shoes. With there unique technology, shoes can expand up to three sizes, accommodating the growth of children’s feet.

Why Expanding Shoes are a Blessing for Middle-Class Families

One in three children wears the wrong shoe size at some point in their life, primarily because their feet continue to grow while their shoes do not. This problem is not just about comfort but also has serious health implications for children. With expanding shoes, parents no longer have to worry about their children’s feet outgrowing their shoes too quickly. Aretto shoes provide a comfortable and sustainable solution, ensuring that children can wear shoes that fit perfectly and promote healthy development.

Aretto’s Innovative Technology

Unlike big brands that merely downsize adult shoes for children, Aretto’s shoes employ innovative technologies like Supergrooves, Squishy Foam, and InfiKnit fabric to ensure that the sole and uppers expand up to three sizes while maintaining the shape of the user’s feet. Supergrooves help our shoes adapt to the millimetric growth of children’s feet, while Aretto Squishy Foam reduces pressure and ensures comfort. Aretto shoes are also crafted with InfiKnit, a durable and stretchable 3D-knitted fabric that provides flexibility and breathability.

Commitment to sustainability and longevity sets us apart from other shoe brands. Our shoes have a 3X longer life cycle, reducing the need for constant replacements. Plus, our shoes adapt to the natural growth of children’s feet, so parents won’t have to worry about manually adjusting the shoe size. Our sole technology has been awarded a utility patent by the Government of India’s Patent Office.

Achievements and Plans for the Future

Aretto, the footwear brand launched by Satyajith last year, has already sold over 6,000 units in just eight months, generating revenue of more than Rs 80 lakh. There shoes cater to the 0-2, 5-7, and 5-9 years old age groups. Although they are mostly selling online now, also working towards having an offline presence as well, recognizing that parents often prefer to physically try on shoes for their children.

Committed to providing the highest quality footwear for children worldwide, and we are passionate about making a positive impact on the lives of families. With this in mind, we have filed for a ‘Utility Patent’ for our sole technology in more than 20 countries, including the UK, USA, and Japan, expanding our reach and impact globally.

There is to build Aretto into a beloved brand that kids and parents alike trust for its quality, design, and commitment to sustainability. With India’s footwear market predicted to grow by 8.5% by 2025, we see enormous potential for Aretto to make a significant impact and become a leader in the industry.

Aretto Shoes,understands the importance of providing children with comfortable, sustainable, and properly fitting footwear. Our expanding shoes are the perfect solution for parents looking to save money and provide their children with the best possible footwear. Committed to making a difference in the lives of children and families worldwide and aim to be the preferred choice for parents seeking quality shoes for their little ones.

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