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During a company-wide meeting, Mark Zuckerberg, co-founder of Meta, expressed his views on Apple's Vision Pro headset, considering it expensive and lacking magical solutions. Zuckerberg highlighted the affordability and social aspect of Meta's virtual reality Quest headsets, contrasting them with Apple's offering, which he claimed showed people isolated in its promotional videos.
Zuckerberg also discussed the technical aspects of Vision Pro, mentioning that Apple made trade-offs for a metal design, unlike other VR/AR headsets that prioritize lightweight plastic builds. The absence of an in-built battery in the Vision Pro headset, which requires a wire connection, was also addressed. Zuckerberg stated that Meta’s teams had already explored and considered the constraints posed by the laws of physics, implying that Apple’s choices could have been more groundbreaking.
While some consider Apple’s Vision Pro and Meta’s Quest 3 as competitors, with both being mixed reality headsets, the significant difference lies in the pricing. Vision Pro is priced at $3,499, significantly higher than the $499 cost of Quest 3, potentially discouraging cost-conscious AR/VR enthusiasts.
Zuckerberg also highlighted a philosophical difference between Meta and Apple, emphasizing Meta’s focus on affordability and accessibility. He expressed his vision of an active and social metaverse, contrasting it with Apple’s portrayal of an individual using the headset alone. However, Zuckerberg acknowledged that Vision Pro offers a higher-resolution display than Meta’s Quest 3.
Undeterred by economic concerns, Zuckerberg is determined to impact the AR/VR space through Meta’s Reality Labs. Meta invests substantial funds into research and development, focusing on virtual reality and artificial intelligence. In the same meeting, Meta announced plans to integrate generative AI into Facebook and Instagram in the coming months, potentially involving an AI chatbot for Instagram.